Are your clothes good quality?

Yes—100%. From day one, quality has been a top priority for us. Like many people, we’ve felt let down by various large surf brands charging high prices for gear that with low GSM, that just aren’t built to last. We knew we could do better. That’s why every piece of Swell Apparel is made with premium materials, carefully chosen for durability, comfort, and fit. You’re getting well-crafted clothing that holds up to salt, sun, and everyday wear—without the inflated price tag.

When do restocks happen?

As a general rule don’t expect restocks, we believe that once a piece is gone, it’s gone. We like to keep things fresh and limited, so our gear feels exclusive and true to the moment. That said, if an item really takes off—especially after being asked for in the comments section of our socials —we will definitely bring it back. So if you see something you love, grab it before it’s gone… or let us know you want it back!

How are you different to other brands?

Here at Swell Apparel, we are trying to bring back early surf culture— graphic designs and lots of colour. Our focus is on delivering premium quality without the inflated price tag. While some brands lean heavily on hype, we back it up with real substance: higher GSM fabrics, better aesthetics, and a fit that’s made for surfers—not just look good on a hanger.

We don’t follow trends just to chase clicks and orders. Our drops are carefully designed, limited, and authentic to the surf lifestyle we actually live. Every piece has a purpose—whether it's built for post-surf hangs, sunrise sessions, or everyday wear.

Where are your products manufactured?

All of our clothing is produced through a trusted printing and finishing partner based in Los Angeles. We chose to work with them because a lot of their values align with everything we stand for at Swell Apparel and they are also based in a very surf orientated city and state.

While we're proudly Australian, we searched globally to find a partner who could deliver the kind of premium feel, durability, and finish that surfers deserve. Keeping production tight and controlled means every piece we release is something we’re genuinely proud of.